INSIGHT

Let’s bring back the Crowd of the Retail Industry

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Let’s bring back the Crowd of the Retail Industry

Value of Big Data Analysis in the Retail Industry

Let’s bring back the crowd of the Retail industry. 

Drive the evolution of the retail industry with big data 

 The Customer: 

Since the time of the revolution, the retail industry has been evolving. Retailers have witnessed the most significant shifts in their customers’ behaviour. Every industry has experienced a corporate revolution as a result of technological advancements. Personalization and flexibility in goods and services are becoming increasingly popular. This is quickly becoming one of the world’s most competitive and rapidly changing industry. Businesses are analysing the complexities of competitive marketplaces to gain a unique selling point. In order to compete in a dynamic market landscape, businesses must gain the flexibility to respond to the most recent retail industry patterns. 

 Business Challenge: 

With the growing demand for customization, businesses are failing to design the required product on time. Until they design the desired product in accordance with the era, customers are coming with new demand. Businesses have failed to keep up with the speed of the demand. As a result, there is a demand generation gap. Customers are expecting a seamless experience. Customer satisfaction is a crucial factor contributing to customer retention, with a negative experience having the greatest impact on a customer’s likelihood of returning. Plant heavy equipment, client appliances, energy grid transportation systems, and even product logs that generate valuable data are all data sources. This data grows exponentially with each passing day. Collecting, preparing, and analyzing it is a monumental task. Supply chain complexity, asset utilization, budgets, performance, and serving the best quality are all factors to consider while dealing with the end-user. Many fraudsters out there to manipulate online retailers by illegitimately returning purchased products. They are attempting to steal credit or debit credit card information, and so on are the prime challenges of this industry.  

 Solution: 

The growth of the company is determined entirely by how truly happy their users, and how well they handle it. While the majority of retailers are closing, drawing down operations, or shifting to online, big data has a front-row seat to store operations and foot traffic on both coasts, serving as a possible answer to modernizing market operations. Big Data enables retailers to improve their customer experiences. Big data offers companies valuable insights into their buyers, which they can use to improve their branding, advertising, and special offers in order to increase customer traffic and conversions. Both chronological and real-time data can be analyzed to assess changing consumer or organizational buyer preferences, helping businesses to become more aware of customer requirements and desires. Big data analyses data such as transactional information, browsing information, and a user’s IP address to forecast potential risks. It handles customers’ Confidential data very securely. Big data getting to know customers given past purchase decisions and expectations help retailers to enhance customer loyalty.  

Business Benefits: 

MSRcosmos- a specialist in evolving Retail Industries  

  • Calculate client shopping habits: Allows businesses to create custom recommendations based on their purchase history, resulting in more personalized shopping experiences and better customer service. 
  • Prevention and Detection of Fraud: Big data fraud detection is a cutting-edge method of detecting and preventing malicious transactions by utilizing demand patterns. Even minor variations in a consumer’s transactions or credit behavior can be automatically analyzed and flagged as possible fraud. 
  • Customer-Driven Marketing: To improve online and in-store awareness of the brand, marketers can use big data to reveal customer-specific data when and where it is most impactful. Big data allows you to be the Band-Aid of your business segment even if you don’t have a marketing budget like a big company. 
  • Agile supply chain management: Big data is influencing every characteristic of the supply chain. It includes everything from bridging the communication gap between producers and distributors to improving delivery schedules. 
  • Integrated forecasting: Big Data forecasting has the potential to boost organizational performance while also allowing for better risk management. As stated, Big Data and statistical modeling go hand in hand in the modern era, with businesses focusing on obtaining real-time forecasts using and more and more observational research. 
  • In-depth market research: Big data helps to preserve the volume, variety, and velocity of information in order to encode it into controllable insights. 

 

Talk to us: +1 925 399 4218 or Email: info@msrcosmos.com.

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Fastrack Your Retail Industry Business Growth with Azure

Retail Industry

Accelerate retail with AI, advanced analytics, cognitive services and bring agility to business

Challenges Faced by the Retail Industry

One of the first sectors to contract in times of crisis is retail. The operator whose economy is dependent on the sale of food, consumer product, etc. suffering immediately resulted in loss of revenue as consumption fell rapidly. After this pandemic, as per government guidelines, managing the workforce and customers became difficult. Businesses are facing more downtime. Old technologies failed to perform an online operation. Evolving in a continuously changing marketplace and meeting the expectations of each customer, brand migration is highly affecting the business as consumers started buying more online and preferring contactless purchases. Challenges arise in inventory management across physical and web channels. Unsecure payment activities result in more frauds. Businesses suffered a loss in the cold chain due to spoilage and theft.

For retail, AZURE is one such platform that improves customer service and efficiency. It helps retailers to modernize their IT assets by moving to the cloud. That new infrastructure architecture will bring connectivity, consistency, and efficiency required to a company. The AI and cognitive services build an effective, future-ready retail workforce. Power BI and daily Insights contribute to the company’s digital transformation and help to set marketing strategies. The secured transaction gains more trust among the customers. Dynamic 365 generates a quick response to consumer demand reduces the delivery time. It also achieved retail asset protection. It prevents the migration of customers with a loyalty program management. Augmented reality apps can be used for a range of retail activities, such as back-end stocking, providing low-contact shopping alternatives like curbside, home delivery, and demonstrating how to assemble a product to the customers offering an enjoyable and peaceful shopping experience. Azure Data Factory, Azure Data bricks, Azure Data Lake, Power BI, Azure Active Directory, Azure Monitor, and Data Addiction’s IP accelerator lake flow are all used by Data Addiction. Data Addiction may produce Azure resources 30 to 50 percent faster with Lake Flow, keeping a historical record of the data in a cost-effective data lake, and proactively monitor the data with Lake Flow. Azure Data bricks, which uses machine learning to perform real-time big data processing, gives the retailer a considerable speedy edge.

Business Benefits –

MSRcosmos- Microsoft partner that specializes in moving Retail Industries to Azure offers:

  • Prevention of fraudulent payment activity wins the trust of people and makes it more reliable.
  • Ensure employee and customer’s data security which can bring better employee-customer engagement
  • It enables customers and employees to adopt a unified platform and makes workforce management easier.
  • Real-time tracking of goods reduces losses due to spoilage, theft and fastens delivery processes.
  • It increases opportunities for customization and improves the customer experience.
  • Simplifies inventory management with the total technological environment and eliminates downtime at a warehouse resulting in time-saving.

Talk to us: +1 925 399 4218 or Email: info@msrcosmos.com.

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